“How do we get employees engaged in social business?”
That is one of the top questions I am asked directly inside and outside of my present company. While the strategic and logistic answers to this question can be rather complex, it is also based in simplicity: stop talking about it, just start doing it.
When it comes to social business engagement, there comes a time when, as strategists, we talk about it all far too much and don’t follow up with any action… and when individual contributors need to stop just listening and start learning while doing. Enablement sessions, slide decks, conference calls, and email threads won’t get us any closer to being socially engaged. So, instead of talking about what we need to do, we need to just start doing it. Leading by example is the first step in driving this kind of organizational change.
Sounds easy, doesn’t it? Oddly enough, it is. Now, don’t get me wrong, it also takes quite a bit of work, but ultimately getting started and continuing is easy enough. There is no social channel out there that is so complex that you can’t learn it in an afternoon and master it within a week of using it once daily. Even GooglePlus, the most lamented and derided social channel out there takes relatively little effort to understand and maybe an afternoon of reading blog posts to master.
Now, I’m not urging you to get started here. I am telling you this is a necessity to survive. This isn’t just a nice to have anymore; this is the new way of business. As a company, you need to be engaged and involved in dialog with your customers. As individuals we need to be visible, professionally, to stand out and build our careers. I’m sure you’ve noticed the change in tone this blog has taken over the past few years, moving from a personal journal to more of a professional platform; I can assure you this has directly and positively impacted my own career in social business to great effect.
I’ve spoken before on some of the fears that keep people from engaging in social business. Rather than re-addressing those, I’ll put forth this Call to Action, this simple challenge to help you become more social:
Begin sharing like you would on Facebook (interesting articles, opinion/commentary).
Circle more of your friends and colleagues as you find them and as they join.
If you take the above steps, I will promise you this: I will engage with you and help you master G+ within a week, you will begin to have more engaged conversations, and your network will continue to grow organically after that week. All of this will result in helping you become more confident and at ease with being active within the social business atmosphere.
But why GooglePlus, I hear you ask? Many people see G+ as a ghost town, an empty social channel where only Googlers are talking to themselves. Well, if we assume that is the case, then what better place to take those first steps where no one will be around to see you falter? You can post to your heart’s content without fear of saying the wrongs things since “no one” will really see it…. That’s a misconception, of course, as there is a LOT of activity on G+; so much so that my own streams have as much content shared in them as I see on Facebook now…. Where G+ shines in this case, however, is for new users who may be wary of becoming social in a professional realm, is in the use of circles. With GooglePlus circles you can share content with only select people, thus reducing the chance that something you say may be seen by the “wrong” people. It allows you to ease into social sharing until you’re comfortable enough with posting publicly so your posts can have far greater visibility.
A year from now, you’ll look back and be happy you started today. Keep putting it off and you’ll have wished you’d started ten years ago…. Don’t miss this opportunity to begin building your own influence. Culture change through leading by example; that is how you drive deeper engagement among all levels of your organization.